Sears, yes stodgy old Sears, will have free in-store WiFi rolled out just in time for Christmas.
This holiday season, they’ll not only be offering free WiFi at many of their locations, they’ll be encouraging shoppers to go online while shopping in their stores.
Mobile Marketer reports that Sears will also be placing iPads and iPod Touch units in nearly 450 retail locations to help shoppers bridge the online / offline gap.
The idea is to get the salesman and the customer looking at the same screen.
“These devices will allow floor sales people to engage with customers right where they are standing, sharing the screen rather than having a monitor in between them. It’s another way to break down barriers and make the sales process better for everyone involved.”