Why are there ads for life insurance on Radio Disney?

It just doesn’t seem to make sense.  We did a bit of driving around this weekend, and Sophie insisted on keeping the Sirius tuned to Radio Disney.  Every other ad was for Select Quote, where a grandfatherly-sounding guy extolled the benefits of shopping around for term life insurance.

Now I’m in the life insurance biz.  And I can’t fathom how the Radio Disney demographic fits into any life insurance sales cycle I’ve ever heard of.  The teen and tween set aren’t exactly chomping at the bit to buy insurance.

Maybe the ads are aimed at us parents, who after listening to Radio Disney for hours on end are quite ready to slit our wrists.

Nah, life insurance doesn’t generally pay off for suicide.


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