Aw, it’s time to feel sorry for the New York Times. NOT!

Some gomer from The New York Times has his panties in a knot because Twitter and Facebook are valued in the billlions and his little corner of the Lame Stream Media is barely scraping by on crumbs tossed their way by a Mexican drug lord.

For those of us who make a living typing, it’s all very scary, of course. It’s less about the diminution of authority and expertise, although there is that, and more about the growing perception that content is a commodity, and one that can be had for the price of zero. (Content manufacturers like Demand Media that gin up $15 articles based on searches, put the price only slightly above that.) Old-line media companies that are not only forced to compete with the currency and sexiness of social media, but also burdened by a cost structure for professionally produced content, are left at a profound disadvantage.

Boo Frickin Hoo.

Produce content that people actually value and watch the world beat a path to your door.

Regurgitate 1960s radical shibbeloths and DNC talking points and watch the world pass you by.

And yeah, we know which way Pinch Sulzberger is headed.

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